Communicating with the right people on the right channel, having a conversation and closing the sale: we know the ideal path for any outbound strategy but sometimes reaching that goal can be a challenge.
In this article you’ll learn how WhatsApp Business Platform, outbound techniques and conversational artificial intelligence (AI) can be the unstoppable team for improving sales and customer experience.
The ABCs of an automated outbound strategy on WhatsApp Business
WhatsApp Business Platform helps businesses and customers connect quickly and easily. Customers want to interact with businesses in the same way they chat with their friends and family — with fast, simple, and convenient messaging.
Solutions for automating WhatsApp Business Platform turn conversational ecommerce into a reality for companies. With this channel, they can deploy an outbound strategy and enhance it with conversational AI. Brands can send notifications and alerts to their customers and this lets them start valuable conversations to close sales.
Maybe you’re thinking: outbound, WhatsApp Business Platform and conversational artificial intelligence all together?
Yes! Their features work together, which lets companies improve their customer experience and sell more. Let’s see how.
1. Proactive notifications
With WhatsApp Business Platform you can automate customer notifications and alerts with message templates.
To guarantee notifications that mean something, the info you provide has to be:
- Expected: People have to opt in and choose to receive these kinds of messages on WhatsApp.
- Relevant: Message content should be interesting for the person and have a clear call to action. You have to communicate what it is you want the customer to do with the message they’re getting.
- Timely: People have only so much time for these notifications. You need to choose the right time so these messages don’t seem intrusive.
Related article: WhatsApp Business: customer service’s powerful ally
With these features in mind, ask yourself: what’s the purpose of the notification? Do you want to upsell or cross-sell? Do you want to improve post-sales service? Do you want to encourage sign-ups? Do you need to provide information about the status of your service? These questions will help you direct the message content.
Plus, you have to remember there are guidelines when creating templates to make sure they’re approved by WhatsApp.
2. Outbound, a no-code tool to start conversations on WhatsApp
If we’re talking about proactive messages to customers, we’re talking about an outbound strategy. It takes a lot of time and effort for the sales team to contact individual people. That’s why there are other tools available on the market that streamline part of this process.
In this case, as an example we’re going to talk about Outbound, Aivo’s no-code tool to start conversations with your customers on WhatsApp Business.
The name says it all: Outbound lets companies create notification campaigns on WhatsApp and schedule delivery of messages to a contact base. Any team can use it because you don’t need to know how to manage APIs or program code, like with other tools.
The platform is flexible so companies of all sizes and industries can improve customer service experience on WhatsApp. For example, you can:
● Promote a new product or service.
● Offer service status updates.
● Streamline collections.
● Send news to subscribers.
● Offer a card upgrade.
● Share news about the costs of a service.
Using Outbound can be summed up in 3 steps:
- Create the campaing
Enter the campaign name and number where messages will be sent from, and pick the message template you’ll use. You’ll get a preview to see how your final notification will look.
- Upload the audience
Import a .CSV file with the contact base that will receive the communication.
- Launch the notification
The platform estimates the maximum value of the campaign to be paid based on the amount of numbers in the contact base. Once the campaign is launched, the tool will send the message templates to the numbers listed. If all the messages are successfully sent, the campaign ends.
If there are temporarily unavailable numbers, Outbound keeps the campaign active for 24 hours to try sending the message to all lines. After that, the campaign automatically ends.
In both cases, once the campaign is over, the company gets the final amount to be paid, which may be the same as estimated or lower, if some deliveries couldn’t be completed.
The tool also has an analytics section to see each campaign’s performance and to assess its success.
3. Conversational artificial intelligence for a better experience
You’ve already sent the notifications, what’s next? “Wait and see what happens” isn’t the right answer. A company has to be ready to answer all inquiries that come out of the messages sent. One missed inquiry is one missed sales opportunity.
Especially if we’re talking Black Friday and Christmas, a bot with conversational artificial intelligence helps deal with high demand and gives actual, on-the-spot solutions along the customer journey.
The technology lets the customer interaction on WhatsApp be open, unstructured and natural. This is how it complements your Support and Sales team service by offering instant solutions.
Related article: Black Friday in numbers: how to get ahead of the over-demand
Improve the conversational experience on WhatsApp and increase sales
Outbound, a conversational AI bot and WhatsApp Business Platform are the partners companies need to automate processes, improve customer experience and sell more, not only during the upcoming busy season, but also throughout the year.
If you’d like to learn more about these technologies and get a quote for your company, contact us.