May 9, 2024

AI in Finance - Friend or Foe?

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As the tech evolution unfolds and customer expectations rise, financial institutions face escalating challenges, navigating shifting budgets and increasing interest rates while also grappling with the need to increase deposits and elevate customer satisfaction.

While Generative AI may still be new for institutions, its potential in the financial sector is already evident, with financial institutions actively embracing these technologies. Gartner projects that by 2026, over 80% of enterprises will have used generative AI APIs or deployed generative AI-enabled apps.

AI adoption is now imperative for survival and success. According to 2024 Report on "AI-Driven Customer Engagement: Navigating the Role of AI in Financial Services”, reveals 83% Financial Services leaders agree that investing in AI at their institution is table stakes for customer engagement for 2024.

What is artificial intelligence (AI) in finance?

Artificial intelligence (AI) in finance enables financial institutions to gain insights for data analytics performance measurement, predictive analysis, real-time calculations, customer service, and more. AI technology empowers financial service organizations to gain deeper insights into market trends and customer behavior. By seamlessly replicating human intelligence and interactions on a large scale, AI facilitates personalized engagement strategies, thereby driving superior outcomes and positively reshaping financial services.

AI Use Cases in Financial Industry  

Building upon the significant impact of AI, a question arises: Where do financial institutions stand?  

In 2024, a significant focus for financial leaders is on automation and AI, particularly in areas such as self-service, back-office automation, marketing automation and customer service virtual assistants. These investments reflect the financial sector's commitment to leverage advanced technologies to optimize operations and improve customer experiences.

Additionally, as AI continues to gain prominence as a top technology trend, financial professionals anticipate significant growth opportunities. Mckinsey reports AI technology could deliver value equal to an additional $200-340 billion annually if the use cases were fully implemented.

To navigate the adoption of AI in financial services requires strategic partnerships. Aivo ensures data security and compliance. By partnering with Aivo, financial entities can ensure their data is safeguarded, and AI-generated content is powered solely by the institution's policies and not sourced from the overall internet. With a track record of over $760 million questions answered via virtual assistants for 700+ companies worldwide, Aivo stands at the forefront of AI innovation.

How can Financial Institutions harness the power of AI?

Empowering Employees and Driving operational Efficiency with AI

Addressing the pressing need to retain talent in the financial sector amid high turnover expectations in 2024, driving financial institutions to seek effective strategies for employee engagement amidst operational challenges.

Currently, customer service employees grapple with the complexity of an average of seven Customer Engagement Systems, presenting a significant strategic and operational hurdle. This overload results in 75% of employees feeling overwhelmed, leading to burnout and diminished operational efficiency.

In response, AI rises as a powerful ally for employee empowerment. Recent surveys indicate that more than 41% of banks are actively exploring or testing generative AI technology to support internal workflows, particularly in contact centers and customer-facing agents.

AI's transformative impact lies in consolidating data and functionalities from diverse systems into a cohesive platform. This platform simplifies the work environment for employees, streamlining the delivery of consistent and accurate information across the service frontline and back office.

Examples of AI for Customer Service in Banking

Comafi - Instant Resolution via Virtual Assistant + WhatsApp  

Banco Comafi faced challenges in adapting to evolving technology and changing customer expectations. Partnering with Aivo, the bank launched Sofia, the bank’s AI-driven Virtual Assistant, capable of handling multiple tasks on website and WhatsApp, assists 100,000 customer queries monthly.

The bank achieved a remarkable 387% surge in customer interactions with a 98% success rate in queries resolution. Customers can access instant resolution to their needs by managing 34 automated banking transactions on WhatsApp.

Explore their success story

Banorte – 100% Automated Credit Application

Banorte’s pensions payment subdivision, aimed to excel in customer service and introduce new services to retirees. By adopting Aivo’s AI-driven Virtual Assistant, the bank achieved a remarkable 300% surge in monthly customer consultations. Integrated with WhatsApp, the Virtual Assistant now efficiently manages 43% of monthly banking services. An additional milestone is the Virtual Assistant's capability to offer and manage 100% automated credit applications through WhatsApp channel, highlighting a strategic approach to expanding product offerings.

Explore their success story

How to get started?

Experience the transformative force of AI in good customer service. Learn more about Aivo’s AI solutions that have a real impact on your team’s efficiency and customer satisfaction. Schedule a demo today and see how AI can transform your organization's service strategy. Let's shape a customer-focused journey together!

Are you looking for new ways to improve your CX?

Our customer service solutions powered by conversational AI can help you deliver an efficient, 24/7 experience  to your customers. Get in touch with one of our specialists to further discuss how they can help your business.