August 4, 2022

How To Use Chatbots for Marketing

The market is changing and evolving — and so should your marketing.

Chatbots are one of the latest marketing trends that seems like it is here to stay. They can help you get closer to your customers, increase customer satisfaction, and cut the costs of customer care. 

Chatbots are an affordable and efficient way to start scaling your marketing today. With just a few clicks, you can have your own chatbot up and running, with no coding required. 

So if you're interested in learning how to integrate a chatbot for marketing, you've come to the right place. Let's dive into how to use marketing chatbots. Read on to learn more!

The Growth in Chatbot Development and Usage

Chatbots, or conversational bots, have been around since the 1960s. But with the rise of AI and machine learning, they are being used more and more in a variety of industries. Chatbots can take different forms, such as websites, virtual assistants, computer applications, and mobile apps.

A chatbot is an application that is powered by artificial intelligence and enables messaging with a computer. It interacts with the user in a conversation by understanding and responding to humans. This lets the user conduct a conversation via text or audio recording.

Chatbots can be used to answer customer service questions, provide medical advice, or even help people find a job. They can also be used for marketing purposes such as promoting new products or services and engaging potential customers.

Today, companies are using chatbots to increase productivity by freeing up time for employees to do other tasks that are not as easily automated by machines. The future of chatbots is still evolving, but this technology already has a variety of applications in businesses.

In fact, chatbots are already a huge market sector, worth over $520 million today. By 2030, chatbots will likely reach over $3 billion, a growth of over 23% a year!

Do Chatbots for Marketing Have a Good ROI?

Chatbots are a new way for marketers to engage with their audience. These bots are software programs that can simulate conversations with users and answer questions or provide information.

Nowadays, chatbots are being used for more than just customer service and marketing. They can generate business leads, create a personalized experience for each customer, and even automate the sales process.

How do they do this? Bots are currently used to generate leads by asking the user a few questions. Then, they present them with a list of products that match their interests.

In this way, chatbots can help improve marketing conversions and ROI in a variety of ways. As it was metioned above, they can help answer customer questions, provide instant customer service, drive online sales, and more. But they are not just limited to text-based conversations either. In the near future, chatbot technology will be able to generate personalized videos that are tailored to your customer’s needs in real-time.

Marketing bots can provide personalized content to each user. This helps improve engagement rates and build trust between the brand and consumer.

Some pros of using chatbots include:

  • Seamless customer experience
  • Lower costs compared to human marketing agents
  • Improved engagement rates

The Different Types of Chatbots

Chatbot artificial intelligence is classified into three main types: rule-based, natural language processing, and deep learning. Let's take a closer look.

Rule-Based Chatbots

Rule-based chatbots rely on sets of if-then statements that dictate the bot's response to different inputs from the user. Their responses are limited by a set of rules, and they cannot respond intelligently.

Natural Language Processing Chatbot

Natural language processing chatbots use machine learning to understand written and spoken language. They are also capable of sentiment analysis to respond intelligently to what the user says, but they can’t really establish open, smooth and human-like conversations. Also, they usually are expensive and difficult to implement. 

Conversational AI Chatbots

Conversational AI chatbots go an extra mile. They understand written and spoken language, identify the sentiment and intention behind a sentence or question, and are able to establish human-like, open conversations. When it comes to interactions with customers, this is the best way to communicate with them in a seamless way. 

These chatbots also incorporate deep learning, which is the process of studying human-to-human interactions and breaking this down into data. It simulates how humans learn to interact with each other. This data is then fed into the chatbot to mimic a real human conversation. 

In short, these bots use a combination of natural language processing and deep learning and are among the most advanced chatbots available today for customer service, marketing and other client-facing technologies.

Learn more about how Aivo’s conversational AI works. 

Chatbots for Customer Service and Customer Acquisition

Chatbots are a new way for customer service teams to interact with customers. They allow customer service employees to focus their attention on more complex queries and complaints, while chatbots handle simpler questions.

Digital marketing is a complex field, but chatbots can make acquiring and retaining new customers easy. If customers are able to have questions answered on the site quickly, they are more likely to have a positive experience.

In addition, having customers give chatbots their contact information allows you to funnel and filter potential leads to human customer service agents. This is a good approach as more people become comfortable interacting with bots.

How to Get a Chatbot

Luckily, chatbots are extremely easy to implement, even if you have no coding skills. Bot tools such as our AgentBot seamlessly integrate with support solutions such as Zendesk, Genesys and many more platforms.

These tools have a ton of flexibility and power on the backend. You can edit the bot's behavior and analyze each customer interaction to improve the bot. 

For instance, AgentBot also adapts automatically to Instagram and WhatsApp. This allows you to quickly and easily field questions and support issues from customers through these platforms. 

How to Make Your Chatbot More Engaging

Chatbots are more engaging when they have a human-like personality. They should be able to understand and respond to natural language. Bots should also have a variety of responses and be able to adapt their responses based on the user’s previous interactions with the chatbot.

Chatbots are also more engaging when they can work in tandem with other channels. For example, an E-commerce chatbot can provide assistance in a live chat or by sending push notifications from the website.

You can do some things to make your chatbot seem more human-like. You can give it a name and a personality, set up different types of interactions with it, and allow for natural conversations with the user.

Learn more about Banco Comafi, one of Argentina’s most important banks, about how they created their bot’s personality.

Improving Customer Retention on Your Website

As we mentioned above, marketing chatbots are becoming more and more popular in the market. They help businesses get to know their customers better, improve customer retention, and increase customer engagement.

Chatbots' increasing complexity means that they are able to gather information on customers. This includes purchasing habits and other behaviors. In turn, this lets your chatbot respond to a specific customer in a more personalized way.

You can also use chatbots to automate tedious processes for customers quickly. This includes placing recurring orders, figuring out shipping costs, and searching for items that are in stock or back-ordered. Customers can even place an order directly with the chatbot. 

Applying Up-Selling Techniques With Chatbots

Chatbots are an effective tool for up-selling and cross-selling. They can provide a more personalized experience for your customers with tailor-made suggestions.

Your chatbot can show customers related products that other customers have purchased, for example. Or it could suggest an upgrade such as a warranty or extension of a subscription service.

Chatbots could even offer a discount to customers, which encourages them to purchase more products. This is a win all around, as your customer will have a positive experience with both the chatbot and your company.

Best Practices for Using a Chatbot for Marketing

Since a chatbot for marketing is a relatively new marketing technique, some people may not be familiar with the best practices. You don't want to turn away customers with a badly-implemented bot!

Don't make your chatbot too complicated. Keep it simple and answer questions as they come up. Don't bombard the customer with offers and questions.

Make sure you have a clear call to action that your customers can take after talking with your chatbot. This could be a brief satisfaction survey or a call to enter their email for further follow-up with a human agent.

Keep your chatbot relevant by asking customers questions about what they're interested in or what their current problem is. A chatbot that simply spits out irrelevant information will turn customers away.

How to Choose Chatbots for Marketing

There are a variety of chatbots on the market, and not all are created equal. If you want an advanced chatbot that can actively assist customers and increase your digital marketing solutions, consider using a conversational AI.

If you are interested in bringing chatbots into your business, don't hesitate to contact us! Sign up for a product tour today to learn what a chatbot for marketing can do for you!

Are you looking for new ways to improve your CX?

Our customer service solutions powered by conversational AI can help you deliver an efficient, 24/7 experience  to your customers. Get in touch with one of our specialists to further discuss how they can help your business.