We are in the bots era and companies with excellent customer service know this. What is their secret not so secret? Smart chatbots. The main purpose of using them is to increase online sales. If you want to know how you can use a chatbot to improve your E-commerce, this article is right for you.
What you should know about chatbots
A chatbot is a software that simultaneously establishes lots of conversations with users. Chatbots with artificial intelligence are distinguished from the rest by their ability to understand the intentions of the questions they receive. Thus, they provide the exact information the user is looking for at the precise moment, whenever he/she needs it.
Related article: What is a chatbot? 4 essential ways to use them in your company. A chatbot tailored to E-commerce
Chatbots play an outstanding role in a company customer service, even in online stores. According to HubSpot, 71% of people are willing to use messaging applications to obtain assistance when they have a question about a product or service. Within these people, the vast majority declares that they prefer so because they want to solve their problem as quickly as possible.
If people have such a good predisposition to chat with a bot, why not integrate them definitively into your strategy? Results are evident: chatbots developed for e-commerce drive customer acquisition and increase E-commerce sales three times more. How do they achieve this? Keep reading to find out.
3 steps to multiply e-store sales
1. Conversion from visitors into leads
All your website visits are potential customers. Generation, qualification and conversion of leads is one of the features that distinguishes all smart chatbots.
Virtual assistants chat with the users and store valuable contact information that users share during their visit. Your lead database will increase and you will have greater possibilities to generate new sales.
2. Interaction with customers
Asking a question and getting an answer is the first step in all communication. Your customers contact you and they want to know that there will be someone (or something) behind the screen.
Therefore, in addition to solving a problem or satisfying a need, try that your products or services have a distinct value. Every client expects from a company an empathic, humane treatment, and 24/7 availability. If you can answer your customer questions automatically and do not waste their time, they will stay with you.
Moreover, AI chatbots are integrated with web services or APIs to offer instant and personalized solutions.
You can save time and money as well. Smart chatbots offer different packages designed for each occasion with ready-made questions and answers. With just a couple of clicks, you will have your virtual assistant set up to hold conversations with your clients.
Thanks to the omnichannel experience, the chatbot will interact equally regardless the digital channel which your customers communicate from. They will get exactly the same experience whether they choose Facebook Messenger, WhatsApp, SMS or web chat. This will definitely benefit you.
3. Sale increase
But E-commerce does not only work with new customers. An excellent strategy is to increase the loyalty of those who already trust your products or services. Thanks to artificial intelligence, chatbots know your customer preferences and can offer them products they love.
With Up-Selling and Cross-Selling techniques, you can increase the number of orders and improve consumer relationships. They will undoubtedly return, make more purchases and recommend you to their friends.
Are you ready for bot era?
You've already seen how much chatbots can do for online stores. Now, you can experience it for yourself. We invite you to meet AgentBot, our smart chatbot. Request your 14-day free trial and start increasing your sales. You do not need a credit card!
It is very important for us to know your feedback. Do you think chatbots are the digital solution your business needs? Leave us your comments!